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PR 2015: Top 100 Influencers & Brands

Onalytica B2B

Add to this the increase in content marketing and you have to the noisy, digital world we live in today. At Onalytica we have been looking closely at the transformation of PR as we know it. Influencer relations is a truly essential part of modern PR (we also offer a B2B influencer relations platform for PR practitioners).

PR 100
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Four Predictions About the State of SEO in 2017

Webbiquity

As we reflect on the major events in the world of SEO in 2016, web marketers need to evaluate how the changes will impact the SEO strategy through the rest of 2017. Previously, SEOs had focused more on the authority of sites to improve the amount of pagerank that would help to rank the site for its desired keyword.

SEO 230
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Social Media Marketing: Top 100 Influencers and Brands

Onalytica B2B

Thus were born bands and artists who gained fame solely due to MySpace marketing (Arctic Monkeys, Drop, Dead, Gorgeous and Jeferee Star, for example). Social media marketing is the process of using various social media platforms to generate interest and eventually turn this interest into a customer base. WHAT ARE THE EXPERTS SAYING?

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Best of 2008: SEO Guidance, Part 4

WebMarketCentral

What information should you include in a killer SEO proposal—and what language should you avoid? and PageRank is everything (no, Google uses this, but it's only one of more than 200 factors that determine where your pages will show up in searches for specific search terms). Bookmark this page and keep it near the top of your list.

SEO 20
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Digital Marketing 2016: Top 100 Influencers and Brands

Onalytica B2B

The internet has drastically changed how consumers behave and how businesses market their products and services. Traditional marketing models still apply, but marketers now need a whole new set of skills, as well as up to date knowledge of digital media to create their digital marketing strategies.

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Content Marketing 2015: Top 100 Influencers & Brands

Onalytica B2B

What’s next for content marketing? With a growing discussion and a solid increase in the use of content marketing across all disciplines we are asking ourselves what’s next for content marketing? Seth Godin already talked about content marketing back in 2003 when we didn’t even know what to call it.

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The Guide to Building Linked Unstructured Citations for Local SEO

Moz

When you’ve accomplished step one in your local search marketing, how do you take step two? You already know that any local business you market has to have the table stakes of accurate structured citations on major platforms like Facebook, Yelp, Infogroup, Acxiom, and YP. You can enjoy her previous articles here.