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Better Content in Half the Time: Applying Scrum Principles to Content Marketing

Kapost

Yet, according to recent research from The Content Marketing Institute and MarketingProfs , 70% of B2B marketers plan to produce more content in 2017, despite the fact that 75% of them deemed their overall content marketing approach moderately or minimally successful. Probably not. and “A History of Industry Term A.”.

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The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

In this post I will explain the 4 most common mistakes marketers make. Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. And I will describe the “halo effect” and how to make it work for you. I tend to believe the hurdle should be low.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? Buyer Interaction Shapes Buyer Experience Design , October 25, 2010 Image via Wikipedia. October 28, 2010 Image via Wikipedia. Have I gone MAD?? Information sharing and education. Collaboration.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

The webinar, “ Enhancing Your Career in the B2B Press ,” is sponsored by the American Society of Business Press Editors.). Why our thought leadership is broken - Chris Koch , September 17, 2010 All of our talk about marketers becoming publishers is incomplete. How are marketers planning to allocate budgets this year?

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish.