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How to build a winning pharma marketing strategy using digital-first events

SpotMe Blog

Use a mix of logical reasoning, emotional appeal, success stories, and facts from clinical studies to build a compelling case. #6 6 Evaluate and optimize Track key metrics like website traffic, content downloads, event attendance, and sales to determine what’s working and not working.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. In a recent email interview, Rick Short , Indiums director of marketing, explained why blogging is so important to his company.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. 90% of companies with 100 or more employees use social media in their marketing mix. YouTube and Video Marketing Trends. YouTube use accounts for 10% of all traffic on the Internet.

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Social Pros 7 – Cindy Kim, JDA Software

Convince & Convert

This episode features Cindy Kim , the Director of Marketing and Social Media for JDA Software. Read on for insights from Cindy, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: does Pinterest drive more traffic than all other social networks combined?). Listen Now. First stat.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

Nearly three-quarters of b2b marketers say they can’t measure the ROI of social media at, or can measure it only some of the time. The primary measurement of social media success is increased website traffic. Marketing Pilgrim ). 60% of B2B marketers identify lead generation as their top online marketing challenge.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

Nearly three-quarters of b2b marketers say they can’t measure the ROI of social media at, or can measure it only some of the time. The primary measurement of social media success is increased website traffic. Marketing Pilgrim ). 60% of B2B marketers identify lead generation as their top online marketing challenge.