Strategic Guy: Three Phases of Social Media Maturation
Online Marketing Institute
JULY 9, 2009
Phase One: Pockets of Innovation Strategic typically engages with a client in a pilot program environment, with the scope of work aligned with a funded requirement, such as a product launch, thought leadership campaign or industry conference. This internal buzz stimulates action. April 15, 2009 2:17 PM Doug Kessler said.
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