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Strategic Guy: Three Phases of Social Media Maturation

Online Marketing Institute

Phase One: Pockets of Innovation Strategic typically engages with a client in a pilot program environment, with the scope of work aligned with a funded requirement, such as a product launch, thought leadership campaign or industry conference. This internal buzz stimulates action. April 15, 2009 2:17 PM Doug Kessler said.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. In a recent email interview, Rick Short , Indiums director of marketing, explained why blogging is so important to his company. They seek and value data and logic, not warm fuzzies.

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Best Web Presence Optimization Guides and Tips of 2010

Webbiquity

Why B2B Marketers Should Leverage Flickr by Search Engine Land. Andy Komack explains why business marketers should use Flickr, the social photo-sharing platform, what types of images to upload (e.g., product photos, diagrams, infographics, trade show pics etc.), not personalizing your invitation-to-connect messages, and more.

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6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)

Hubspot

While that phrase might just be the most over-used marketing phrase of the last few years (sorry, but it is), there''s no denying just how important content is as the foundation to an enterprise''s marketing mix. Senior management does not yet understand the value of content marketing across the enterprise. Tweet This ).

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

30 Tips: The Productivity Guide of Social Media by WebStudio 13. Andrew Ran Wong provides a valuable list of productivity tips for Gmail, Twitter, Facebook, blogs, Google and other social networks to help readers get more done in less time. The Ultimate Glossary: 101 Social Media Marketing Terms Explained by HubSpot Blog.