Everything Technology Marketing

JUNE 19, 2010

Last week, we talked about the changing B2B marketing mix (" Is Traditional B2B Marketing Dead? We are currently conducting a social media survey among B2B marketing professionals, and one of the questions is aimed at better understanding what activities marketing teams are doing more or less of than 3 years ago.

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Everything Technology Marketing

JUNE 10, 2010

The LinkedIn B2B Technology Marketing Community is conducting a comprehensive, vendor neutral survey of B2B marketing executives and professionals to better understand the state of social media in the evolving B2B marketing mix.

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Everything Technology Marketing

OCTOBER 22, 2010

Within digital marketing, the largest share of the budget will go toward company websites (26.7%), followed by display ads (21.0%), email marketing (18.6%), search ads (13.6%), search engine optimization (7.6%), digital events (7.1%) and social networks (5.4%). of the total marketing mix this year from 20.9% last year.

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