Zoominfo

JULY 24, 2019

As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. Verifying business leads before passing it to the sales team is conducted by only 56% of B2B companies ( source ). ZoomInfo MarketingOS Finally, ABM with data you can trust.

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Zoominfo

FEBRUARY 1, 2018

Content marketing generates three times as many prospects as outbound marketing, but costs 62% less ( source ). 39% of marketers have generated leads through Facebook and just 30% through Twitter ( source ). Emails for nurturing leads generate an 8% CTR compared to general emails, which generate just a 3% CTR ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Online Marketing Institute

JULY 31, 2009

One side of the supply helps firms generate demand — acquire leads in a sales-led “push” model, one that feels more focused on outbound communication. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. I’m sure I forgot a few. Feel free to chime in if I did.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40