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The Metrics That Matter Most for B2B Digital Marketing

Schubert B2B

More leads mean more people you can contact, nurture and convert into customers. But how do you know which leads are worth following up on? This is the plight many B2B companies face, but marketing qualified leads are the solution. A lead scoring system ranks a lead based on the actions they take.

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The Metrics That Matter Most for B2B Digital Marketing

Schubert B2B

More leads mean more people you can contact, nurture and convert into customers. But how do you know which leads are worth following up on? This is the plight many B2B companies face, but marketing qualified leads are the solution. A lead scoring system ranks a lead based on the actions they take.

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SaaS Marketing: 6 Quick Wins to Drive More Website Traffic

SmartBug Media

When it comes to SaaS companies, the ultimate key to driving qualified traffic to your website is creating a software that your customers will love. Your website can’t help convert site visitors into leads if there aren’t any site visitors in the first place. Leverage Social Media. The key is to be as targeted as possible.