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tools of the trade: webinars and online presentations

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so.

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New Research Points the Way to Success in Your Content Marketing Strategy

Hinge Marketing

Content marketing is powerful. Many firms are still struggling to find and implement the right strategy. What do successful firms’ strategies look like? The Content Marketing Institute and MarketingProfs recently published their year-in review of the B2B content marketing landscape.