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How Marketing Reached Trusted Advisor Status at Pitney Bowes

Allocadia

“Allocadia is the single system of truth for our marketing investments. It empowers us to make data-driven decisions and gain insights that determine if we are succeeding and where best to reallocate funds.” – Anna Alexander, Manager of Marketing Budget Systems, Pitney Bowes.

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Press Release: Full Circle Insights Partners with Bombora on Integration That Allows Full Circle ABM Users To Identify and Track Accounts Through the Sales Funnel

Full Circle Insights

This means B2B marketers can compare ABM funnel metrics from one period of time to another, identify trends and optimize their marketing spend. Without integrated Intent data inside the CRM, B2B marketers often struggle with scattered data, impeding their ability to measure ABM program impact.