Marketing Automation, Trends and Vtrenz

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Marketing Automation

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Why Most Consumer Marketing Automation Systems Are Not Software-as-a-Service, And When That Will Change

Customer Experience Matrix

JULY 25, 2009

Summary: Consumer-oriented marketing automation systems have been slower to adopt the Software-as-a-Service model than business marketing (demand generation) systems. Software-as-a-Service (SaaS) is now the standard model for business-to-business marketing automation (a.k.a. It’s a great time to be a marketer.

Marketing Automation Services

Marketing Automation Services Work Management Marketing Management Demand Generation Agencies

First Look at New Marketo Release

Customer Experience Matrix

FEBRUARY 24, 2009

This is a perfectly straightforward approach, although I suspect that marketers may find it hard to keep track of the selection rules as they get increasingly complicated. Still, the general point is the same: marketing and sales must cooperate more closely than ever.

Marketo

Marketo Marketing Automation Services Marketing Management Vtrenz

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Why Most Consumer Marketing Automation Systems Are Not Software-as-a-Service, And When That Will Change

First Look at New Marketo Release

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