Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Engagio

APRIL 18, 2018

Consider many sources of contact data, including: Your existing data – currently living in your CRM, Marketing Automation, or ERP systems. Purchased contact data– buying laser-focused lists from reputable data providers such as ZoomInfo, Dun & Bradstreet, LeadGenius, etc. ReachForce. on is a viable option.

Account Based Marketing 54

Account Based Marketing ABM Contacts Reachforce 54

Customer Experience Matrix

SEPTEMBER 19, 2013

CDP vendors in this group include Infer , Lattice Engines , Mintigo , and ReachForce. These include Web scanning systems such as InsideView , LeadSpace , and SalesLoft , and general data compilers including NetProspex , Demandbase , Data.com , ZoomInfo , and OneSource. Most have sophisticated matching capabilities.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

AUGUST 18, 2016

I ended up with six functions**: ABM Process System Function Comment Identify Target Accounts Assemble Data Data includes existing accounts and contacts from marketing automation and CRM, external information including events and interests, and information about net new accounts and contacts.

Work Management 120

Work Management Marketing Automation Services Marketing Management Account Based Marketing 120

Customer Experience Matrix

AUGUST 19, 2016

Customized Messages and Execution can be found in non-ABM systems such as Web site personalization or marketing automation.* More will show up as vendors from other clusters extend their products and as generic marketing automation systems and journey orchestration engines add features to meet ABM requirements.

Work Management 120

Work Management Marketing Management Marketing Automation Services Account Based Marketing 120