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A marketer’s 2022 guide to Marketo: What it does today

Martech

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Users can also set up automated workflows for data normalization. Click here to download! Product overview. Direct mail.

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How to Drive Your Marketing Automation Strategy Forward

Content Standard

You’ve invested a lot of time and money into your marketing automation platform (MAP). Sending personalized emails to niche segments will activate leads and cause more of them to convert, compared to mass emails to your entire database. The best MAPs allow you to personalize pages based on your audience segments.