Marketing Automation- What’s the Fuss? New Book Sets the Record Straight
NuSpark Consulting
JULY 4, 2011
If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. You’ve been to trade shows and b2b conferences and many of the major players always have booths or sponsorships. Marketing Automation doesn’t work unless there’s a realistic scoring model in place.
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