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Full Circle Insights Introduces Microsoft Advertising (Bing) and Google Ad Support for Digital Source Tracker

Full Circle Insights

Full Circle Insights delivers marketing and sales performance measurement solutions to optimize a company’s marketing mix and drive more revenue. Built 100% on the Salesforce Platform, Full Circle Insights products complement leading marketing automation solutions. Media Contact: Jacquelyn Brazzale.

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Full Circle Insights Announces Report Extender for its Response Management Application on Salesforce AppExchange

Full Circle Insights

About Full Circle Insights Full Circle Insights delivers marketing and sales performance measurement solutions to optimize a company’s marketing mix and drive more revenue. Built 100% on the Salesforce Platform, Full Circle Insights products complement leading marketing automation solutions.

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B2B Content Marketing: Will Video Kill eBooks?

markempa

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). A Shift in Customer Behavior in Content Marketing. “One

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Top 2 Marketing Analytics Priorities for B2B Marketing Teams

B2B Marketing Analytics

These pipeline correlations of the marketing activities provide valuable insights when it comes to understanding “when” the new opportunities were created in marketing engaged accounts and for the accounts with existing opportunities, how marketing was able to influence deal expansion and accelerate deal closures.

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PowerViews with Andrew Gaffney: Tipping Points & Differentiators

ViewPoint

Merger & Acquisition Activity in CRM & Marketing Automation Expected to Increase. Click to start video at this point —Andrew expressed some surprise that last year there weren’t more mergers and acquisitions in the marketing and sales spaces.

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Cohort Demand Waterfall Conversions – The Framework

B2B Marketing Analytics

A very important thing to note here is that these insights are derived from an organization’s data (as opposed to some irrelevant benchmarks, generalizations from research companies) and are critical for optimizing the marketing mix and accelerating the customer journey.

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Demand Waterfall Conversion Rates – The Framework

B2B Marketing Analytics

A very important thing to note here is that these insights are derived from an organization’s data (as opposed to some irrelevant benchmarks, generalizations from research companies) and are critical for optimizing the marketing mix and accelerating the customer journey.