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Marketing Automation Services

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Vtrenz

Why Most Consumer Marketing Automation Systems Are Not Software-as-a-Service, And When That Will Change

Customer Experience Matrix

JULY 25, 2009

Summary: Consumer-oriented marketing automation systems have been slower to adopt the Software-as-a-Service model than business marketing (demand generation) systems. Software-as-a-Service (SaaS) is now the standard model for business-to-business marketing automation (a.k.a.

Marketing Automation Services

Marketing Automation Services Work Management Marketing Management Demand Generation Agencies

First Look at New Marketo Release

Customer Experience Matrix

FEBRUARY 24, 2009

In Fernandez’ view, this reflects a fundamental philosophical difference from his competitors: Marketo sees marketing as reacting to prospect-initiated behaviors, not executing company-driven interaction paths. What's ultimately more important than the uniqueness of Marketo's philosophy is how they have built it into their software.

Marketo

Marketo Marketing Automation Services Marketing Management Vtrenz

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B2B Marketing Zone

Why Most Consumer Marketing Automation Systems Are Not Software-as-a-Service, And When That Will Change

First Look at New Marketo Release

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