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Day Software Acquisition Adds Some Marketing Features to Adobe, But Gaps Remain

Customer Experience Matrix

Summary: Adobe added Web content management, digital asset management and social media features to its arsenal when it purchased Day Software last month. But it still lacks key pieces of a complete marketing solution. Last month, Adobe announced their $240 million acquisition of Web content management vendor Day Software.

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Venntive Adds Communities to Small Business Marketing Automation and CRM

Customer Experience Matrix

It is clearly “all-in-one” sales and marketing software for very small business, combining marketing automation, CRM, and ecommerce along the lines of Infusionsoft and Ontraport (formerly OfficeAutoPilot). In fact, Sugarman said most of the company’s clients are B2B not B2C marketers. So far pretty normal.

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Entiera Offers Consumer Marketing Automation Software as a Service

Customer Experience Matrix

Summary: Entiera is a sophisticated consumer marketing automation system, offered as a service and at a lower price than conventional competitors. Entiera Insight is a marketing automation system primarily for companies that sell to consumers. This is unusual among consumer marketing automation vendors.

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New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. Workflows can manage both marketing campaigns and internal projects. I’ve already written about two of those, Inbox25 and AutopilotHQ (formerly Bislr).

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B2B Marketing Thought Leadership: Tom Pick

Adobe Experience Cloud Blog

Tom also writes for the WebMarketCentral Blog, providing resources and tools for the Interactive Marketer. You've been a B2B marketer since 1992. Tell us about what you do and how you got into B2B marketing. From reading your blog, I see that you write a lot about marketing innovation. So here's the test.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Reverse IP look up appears to be the new thing here.

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CRM for Nonprofit Organizations

GreenRope

Customer Relationship Management (CRM) is a cost effective tool for managing healthy, sustainable growth. GreenRope is offering free access to our entire platform for all registered NPOs, indefinitely! Every 501(c)(3) is entitled to better business management software, courtesy of CEO, Lars Helgeson. Amplifying Awareness.

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