Marketing Automation Services Salesforce.com Template Trends 
Customer Experience Matrix
JULY 10, 2013
sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. That''s theme number three.
Customer Experience Matrix
DECEMBER 4, 2012
One easily predictable trend in B2B marketing automation is that vendors will tailor their systems to specific industries. The reason may be that B2B marketing automation products have a narrower scope than B2C systems, meaning there’s less advantage in creating vertical editions. Integrations with ACT!
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Customer Experience Matrix
OCTOBER 29, 2015
When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. Current clients use Openprise in more modest ways, however.
Customer Experience Matrix
JANUARY 31, 2014
Last week’s post looked at newer marketing automation systems that focused on small businesses. The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less. Here are a few options.
Customer Experience Matrix
JULY 14, 2009
The integrated analytics should save considerable effort for marketers. Channel-specific marketing automation is less appealing but should help to keep marketing automation vendors on their toes. In other words, it is a substantial player in a crowded market. Guarnaccia didn’t see it that way.
Customer Experience Matrix
JUNE 17, 2009
It’s a good choice for organizations that need both and don’t have very sophisticated marketing requirements. Marqui is one of the oldest demand generation vendors, founded in 2000. Among conventional demand generation systems, Pardot is a spin-off from CMS vendor Hannon Hill and Marketbright includes extensive CMS features.
B2B Marketing Directions
APRIL 19, 2015
In his post, David suggested that the recent trend of marketing playing a larger role deeper into the sales funnel may have peaked, and that technology solutions now exist that enable salespeople to take a more active role earlier in the buying process.
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