Martech

SEPTEMBER 8, 2021

I recently was on the job market in search of a new opportunity. As I was reviewing various job postings, I saw ample evidence that there’s plenty of confusion regarding what marketing operations means. There were also marketing technology positions that were almost exclusively marketing automation and CRM administration.

Marketing AI 64

Marketing AI Work Management Marketing Management Marketing Automation Services 64

Martech

JULY 29, 2022

Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. At its most basic, that means investing marketing and sales resources in guiding high value accounts through the journey to conversion. Speak to your marketing peers to find out who is using which ABM tool and why.

Enterprise Management 100

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 100

Martech

JANUARY 20, 2023

Speak to your marketing peers to find out who is using which CDP vendor and why. Decide whether or not you need to engage in a formal RFI/RFP process. Does the vendor seem to understand our business and our marketing needs? How does it employ machine learning for data analytics, such as predicting customer trends and patterns?

Work Management 104

Work Management Marketing Management Vendors RFI 104

SpotMe Blog

SEPTEMBER 1, 2022

AI – Artificial Intelligence. Artificial Intelligence (AI) refers to computer systems that simulate human intelligence. An example of using AI at in-person events is facial recognition software for check-in. This is a great marketing technique for any type of event. Dashboard.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

Convert

DECEMBER 8, 2023

The A/B testing tool market is bursting at the seams in 2024, with over 50 options to choose from. The recent sunset of Google Optimize has created a void in the market, prompting a surge of new tools as vendors eagerly step in to offer their solutions. Some are more specific for SaaS, marketing professionals, and Shopify.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Convert

JULY 18, 2022

Did you know there are over 50 A/B testing tools on the market? How do you narrow down ‘the one’ from all the tools on the market? Did you hear about website optimization on a growth marketing podcast and had this tool recommended to you? Some are more specific for SaaS, marketing professionals, and Shopify. But first….

Budget Programs 98

Budget Programs Enterprise Management Work Management Marketing Management 98