Customer Experience Matrix
FEBRUARY 26, 2009
offering a white paper or promoting a Webinar) and the larger process of managing the flow of treatments. But I also knew that some of the vendors focused on complex programs ( Market2Lead , Marketbright and arguably Silverpop/Vtrenz ) embed similar-looking list-style campaigns within a larger flow logic.
Customer Experience Matrix
JANUARY 31, 2010
In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. (For more on vendor classifications, see my list of demand generation vendors from last November.)
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Customer Experience Matrix
JUNE 25, 2008
When I was researching last week’s piece on Market2Lead , one of the points that vendor stressed was their ability to create a full-scale marketing database with information from external sources to analyze campaign results. This view of inferred data in particular and scoring models in general as leading edge functions is important.
Customer Experience Matrix
MARCH 5, 2009
Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 The main result of the conversations so far has been to clarify the items related to lead routing. The relative ranking of the different vendors hasn't been significantly affected. Here, then, is the final usability matrix. 9 Now what?
Customer Experience Matrix
APRIL 28, 2009
The survey was promoted on this blog and the Raab Guide site, but primarily via posts on Twitter. nbr responses vendor 8 Marketo 6 Eloqua 3 Genius.com 3 LoopFuse 3 Pardot 2 Market2Lead 2 Treehouse Interactive 1 eTrigue 1 Vtrenz (Silverpop) 7 No Response 36 Another intriguing bit of contextual information is the deployment date of the systems.
Tomorrow People
MARCH 5, 2012
Test new content, experiment with targeted or segmented promotions, request feedback on services or engage customers in the decision-making process. According to Market2Lead, the sales cycle is nearly 25% shorter for nurtured leads. This provides a wealth of opportunity to tweak the process to best meet the needs of your target market.
B2B Marketing Zone Posts
SEPTEMBER 8, 2009
The Best Way to Promote Your Offline Business to Online Prospects - Content Marketing Today , August 25, 2009. The #1 Factor in Executing Effective Campaigns - Market2Lead , August 28, 2009. Dilbert Digital Etiquette: Surviving the 2.0 Tsunami - B2B Marketing Savvy , August 17, 2009.
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