Customer Experience Matrix
JANUARY 5, 2010
I’m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua , Manticore Technology , Market2Lead , Marketbright , Marketo , Neolane and Silverpop Engage B2B ). Upgraded reporting. New user interfaces. So much for 2009.
Customer Experience Matrix
NOVEMBER 2, 2010
Nor have I forgotten that Oracle already bought marketing automation vendor Market2Lead, plugging a different set of holes. If anything, they’re better served by having some marketing automation vendors remain independent, since this keeps prices down and encourages competitive innovation. Just ask Oedipus.
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Customer Experience Matrix
JUNE 30, 2010
Personally, I’d argue that the really significant news out of LoopFuse is their newly tiered pricing structure. The entry point of $350 per month (for up to 10,000 prospects with unlimited emails and page views) is much lower than the $1,000 to $2,000 starting price of most full-function marketing automation systems.
Customer Experience Matrix
JULY 8, 2009
Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Vendors showing significant growth ( highlighted in green ) are mostly new entrants with below-average prices: Pardot , OfficeAutoPilot and LoopFuse. ActiveConversion is not new but also has a low price point.
LeadSloth
AUGUST 10, 2010
Land grab is common, where vendors lower prices to get customers on board. Industry consolidation is starting (Market2lead acquired, LeadGenesys refocused). Some vendors will sell below cost to gain market share, so higher prices or acquisitions may follow. Tags: marketing automation genius.com loopfuse.
Customer Experience Matrix
NOVEMBER 18, 2009
The systems have very low starting prices tailored to low volumes. Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. Note: I've put Genoo and NurtureHQ into this category based on their price and what I can tell from the Web sites.
Customer Experience Matrix
AUGUST 3, 2010
Market2Lead had something similar but is no longer sold.) Pricing of Revenue Cycle Analytics starts at $1,500 per month and grows with database size. Tags: marketing automation enterprise marketing management marketing measurement marketo revenue attribution lead management demand generation.
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