Customer Experience Matrix
DECEMBER 20, 2012
The deal makes obvious sense, in that it gives Oracle a much stronger position in the fast-growing B2B marketing automation industry*. Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010.
Customer Experience Matrix
NOVEMBER 2, 2010
Nor have I forgotten that Oracle already bought marketing automation vendor Market2Lead, plugging a different set of holes. If anything, Oracle (and IBM) need to strengthen their position in online advertising. I'd look for them to buy tools to manage banner ads, search ads, and search engine optimization.
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Customer Experience Matrix
JUNE 30, 2010
Once this was accomplished, LoopFuse was in a position to charge lower fees to its paying clients as well. It will also be competing with Eloqua, Silverpop and, perhaps most dangerously, the Market2Lead technology recently purchased by Oracle. Other vendors – notably Pardot – have followed a similar cost-removal strategy.
LeadSloth
AUGUST 10, 2010
Industry consolidation is starting (Market2lead acquired, LeadGenesys refocused). Few other vendors are in a similar position, so my prediction is that free versions are not going to be a trend. There is severe competition (30+ vendors). Land grab is common, where vendors lower prices to get customers on board.
Customer Experience Matrix
NOVEMBER 5, 2009
by Market2Lead CMO Kevin Joyce for a good statement of the separatist position.) But the other presenters disagreed, largely arguing that the separate groups have distinct needs. See Who’s Afraid of the Big, Bad Wolf? Is Salesforce.com a threat to vendors of marketing automation solutions?
Customer Experience Matrix
APRIL 28, 2009
nbr responses vendor 8 Marketo 6 Eloqua 3 Genius.com 3 LoopFuse 3 Pardot 2 Market2Lead 2 Treehouse Interactive 1 eTrigue 1 Vtrenz (Silverpop) 7 No Response 36 Another intriguing bit of contextual information is the deployment date of the systems. Only a couple of responders felt things were worse than expected.
Customer Experience Matrix
JUNE 2, 2011
If I were more on the ball, I would have noticed that May 25 marked a full year since Oracle bought the intellectual property* of high-end B2B marketing automation vendor Market2Lead. Except for improved reporting, the features of the new Oracle product are pretty much the same as the old Market2Lead, which I last reviewed two years ago.
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