Customer Experience Matrix

APRIL 20, 2010

For example, the State of Inbound Marketing 2010 survey from Hubspot found that outbound leads (from telemarketing, trade shows and direct mail) cost an average of $332, compared with $134 per inbound lead (from social media and Web sites). Events and trade shows actually rank below all of these.

Lead Scoring 120

Lead Scoring Lead Ranking Customer Surveys Sales Qualified Leads 120

Customer Experience Matrix

AUGUST 20, 2012

They include managing events such as trade shows, integrating with external Web sites, and support for fax and direct mail. So their continued growth represents catch-up by vendors who had not already provided them, probably more for competitive sales reasons than actual customer needs. • New channels.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Marketing Report 120

Customer Experience Matrix

OCTOBER 26, 2009

Here are the results: for prospects/leads for current customers corporate Web site 75% 70% social media 73% 72% custom content and media 70% 77% face-to-face events 69% 62% white papers / e-books 67% 52% Webcasts and virtual trade shows 64% 51% e-mail marketing 58% 78% online advertising 42% 13% direct mail promotions 33% 34% print advertising 33% (..)

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

Customer Experience Matrix

FEBRUARY 12, 2009

Although I mentioned only email campaigns before, users can in fact import lists and then execute email, fax and voice broadcast from within Infusionsoft, or extract lists for direct mail, call center or other external vendors. Simple telemarketing could also be handled within the system using its CRM features.

Pricing 120

Pricing Price Impressions Marketing Management 120