Tomorrow People
APRIL 27, 2022
This will depend on factors like market size, growth rates and price sensitivity. Large, fast-growing and price-insensitive segments are considered to be the most desirable because they tend to generate more revenue. The data you have gathered will help you determine whether a certain segment exhibits these characteristics.
Tomorrow People
MAY 17, 2022
The pricing model your organisation picks affects the success of your go-to-market strategy. Pricing models are an essential part of all marketing strategies, but when it comes to SaaS products, they’re especially key. This is to ensure that the price of their offering aligns with the value and expectations of their target audience.
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Tomorrow People
JULY 26, 2022
In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty. For instance, a tech brand may choose to create a map based on ‘features’ and ‘price’ (since they’re two attributes that have a large influence on their purchasing decisions).
Tomorrow People
JULY 26, 2022
In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty. For instance, a tech brand may choose to create a map based on ‘features’ and ‘price’ (since they’re two attributes that have a large influence on their purchasing decisions).
Tomorrow People
OCTOBER 10, 2017
By 2020, CX will overtake price and product as the key brand differentiator. Assess your CX now with our audit and get actionable takeaways to improve customer acquisition, retention, and loyalty. Ready to take the bull by the horns and steer your content marketing strategy to pastures new? Don’t get left behind.
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