Crimson Marketing

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Leo Suarez, Toshiba’s SVP Marketing & Strategy: Omni-Channel Retailing—A New Paradigm of Product Marketing

Crimson Marketing

They compete with endless aisles and endless comparisons of products and prices online. Special pricing, special selection and a special connection that comes with understanding an individual shopper’s behavior make for a powerful marketing system. Leo shares examples.

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How To Compete In An Omni-Channel World

Crimson Marketing

Customers use multiple marketing channels to evaluate product selection, pricing, special offers, availability and reviews by other consumers. Use loyalty programs, near field communication devices and other permission based marketing to provide a consistent and personalized experience online and in-store.