Loyalty, PR, Product and SIC - B2B Marketing Zone

Maker’s Mark: PR Debacle or Social Media Genius?

The Point

MARCH 6, 2013

The basic story is this: in February, Maker’s Mark announced that they would be reducing the alcohol content in their bourbon from 45 percent to 42 percent, ostensibly in order to boost supplies of its product to meet high consumer demand. We have a very special product. We realize we can’t lose sight of that.

Social Media

Social Media PR SIC Media

Do Psychographics work in B2B Marketing & Sales?

Online Marketing Institute

MAY 24, 2009

I see an over-reliance by B2B marketers on industry classifications (SIC, NAICS, NACE, etc.) The point here is that the product, service, solution that a group of companies really want could be quite different from what the broader pack needs.

Psychographics

Psychographics Work Management B2B Sales B2B Marketing

B2B Marketing Zone

Maker’s Mark: PR Debacle or Social Media Genius?

Do Psychographics work in B2B Marketing & Sales?

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