Loyalty, Paper, Positioning and SIC

Sterling Commerce Focuses Retailers on Total Customer Experience

Customer Experience Matrix

JANUARY 22, 2007

Sterling Commerce, which provides software for sharing data across organizations, recently (well, last August) published “The Four Rules for Ensuring Customer Loyalty in a Competitive Retail Climate” available here (registration required). This is a more radical position than it may seem.

SIC

SIC Cross-Selling Cable Advertising Agencies

Do Psychographics work in B2B Marketing & Sales?

Online Marketing Institute

MAY 24, 2009

I see an over-reliance by B2B marketers on industry classifications (SIC, NAICS, NACE, etc.) I am curious to see the papers about this. Im a keen observer on how marketing is positioned and perceived within companies and what is expected in return for the marketing budget. March 20, 2009 1:17 PM Kenji said.

Psychographics

Psychographics Work Management B2B Sales B2B Marketing

B2B Marketing Zone

Sterling Commerce Focuses Retailers on Total Customer Experience

Do Psychographics work in B2B Marketing & Sales?

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