Customer Experience Matrix
FEBRUARY 6, 2014
The past week has seen two acquisition announcements in the B2B marketing automation space: LoopFuse by SalesFUSION and LeadRocket/Genius by CallidusCloud , which owns LeadFormix. Both of the acquired vendors had bright prospects at one time but fell by the wayside. Can they succeed where Genius and LoopFuse did not?
Customer Experience Matrix
JUNE 2, 2009
Summary: marketing vendors offer several types of social media applications. Social media is this month’s Trend of the Year. CRM vendor RightNow offers something similar under the label of Cloud Links. - InsideView is already integrated with major CRM vendors and with the Marketbright demand generation system.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
LeadSloth
AUGUST 10, 2010
Only about a month ago, Loopfuse also started offering a free version of their Marketing Automation system. Let’s first look at the features of the free versions: Loopfuse. And of course, that’s what Loopfuse and Genius.com hope for. There is severe competition (30+ vendors). Will Other Vendors Follow?
Customer Experience Matrix
JANUARY 22, 2013
Infusionsoft today announced it has acquired social lead generation vendor GroSocial. But there is, at least implicitly, a continued debate within the marketing automation industry between vendors who believe that they can make systems smart enough for new users to run without help, and those who believe human support remains essential.
Customer Experience Matrix
DECEMBER 8, 2011
Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.
Customer Experience Matrix
FEBRUARY 12, 2013
But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. Figures for other vendors are not publicly available but I've seen hints that several have slowed as well. If true, these figures would actually be bad news for marketing automation vendors.
Customer Experience Matrix
NOVEMBER 17, 2010
Summary: LoopFuse has extended its system to capture more Web traffic data, which lays the foundation for future analytics. LoopFuse recently released its latest enhancements, which it somewhat grandiosely labels as making it “ the First and Only Marketing Automation Solution with Inbound Marketing ”. All of these are valuable reports.
Expert insights. Personalized for you.
120 
Let's personalize your content