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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities.

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How to Excel With the Most Underused Marketing Automation Features

Hubspot

From the results of its Marketing Automation Survey last year, Loopfuse released some interesting data about the adoption of advanced marketing automation features. Not only are there countless social media sites to monitor, but there are also countless monitoring tools to help you do so. The Solution. Campaign ROI Reporting.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Social networking stuff fits here too. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. Just makes it easier to manage all the stuff.

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Marketing Automation Trends for 2010

LeadSloth

Matthew Quinlan , VP Field Operations, Loopfuse. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. Matthew Quinlan, VP Field Operations, Loopfuse ( @mattquinlan ). Maria Pergolino , Sr.

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B2B Lead Management Market Heats Up

Online Marketing Institute

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. That I’m sure to hear about them since I know I’ve missed adding many to this list.)

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

7 free B2B social media tools you probably haven’t heard of - B2B Web Strategy , August 19, 2010 Those B2Bs holding out on social media in the belief that it’s too cumbersome and time-consuming may soon be running out of excuses. It’s only something I’ve been ranting about for 20 years. 0160; Enough said.