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Will Marketing Automation Be Free?

LeadSloth

Only about a month ago, Loopfuse also started offering a free version of their Marketing Automation system. Let’s first look at the features of the free versions: Loopfuse. And of course, that’s what Loopfuse and Genius.com hope for. expensive sales teams). How Much Is Free? Genius.com. unlimited.

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Why Is B2B Marketing Automation Growing So Slowly?

Customer Experience Matrix

For example, LoopFuse reported 42% of respondents had marketing automation in place, a Forrester study reported 45% use among B2B enterprise marketers, and the Lenskold Group found 70% marketing automation usage.* There’s some evidence that B2B marketing automation vendors are moving their sales and marketing in this direction.

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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

But none truly automates social media management, which is what's ultimately needed. Social media is this month’s Trend of the Year. These can be loaded into sales and CRM systems to make them easily accessible. Results can be imported to sales automation and CRM files to update and enhance their profiles.

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LoopFuse Captures More Web Traffic Data

Customer Experience Matrix

Summary: LoopFuse has extended its system to capture more Web traffic data, which lays the foundation for future analytics. LoopFuse recently released its latest enhancements, which it somewhat grandiosely labels as making it “ the First and Only Marketing Automation Solution with Inbound Marketing ”. All of these are valuable reports.

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Marketing Automation Trends for 2010

LeadSloth

In this post I want to focus on the trends in Marketing Automation for 2010. These are the trends that are mentioned most often: Improved ROI & Reporting. Sales & marketing alignment. Manager, Inbound Marketing, Marketo. Matthew Quinlan , VP Field Operations, Loopfuse. Creation of buyer-centric content.

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Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

9 tips for running a more considerate procurement (RFP) process - Confluent Forms , January 14, 2010. Marketing Automation Trends for 2010 - LeadSloth , January 12, 2010. Loopfuse , June 30, 2010. Sales Leadership: Time Management Tips - Your Sales Management Guru , November 29, 2010. What’s Up, Blog?

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community. Facebook Marketing Tips and Tactics. SEO Tactics.