Customer Experience Matrix

JUNE 2, 2009

It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities. But it does save a few keystrokes.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Online Marketing Institute

JULY 31, 2009

While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. Salesforce.com actually works well when there are marketing automation tools and processes feeding it with filtered and sales ready leads vs the other way around.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

5 Ways for B2B Companies to Engage on Twitter - Social Media B2B , August 25, 2010 Just as B2B sales relationships aren’t built over night, sustained B2B Twitter relationships – often the basis for industry insight, lead generation and media coverage – require a commitment to engagement. How did Twitter get those vital initial users?

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40