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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

Ones I know about include Pardot , LoopFuse , TrueInfluence , Salesforce.com and ACT! by Sage This is a crude sort of integration – the data is simply presented in a window on the screen, not actually loaded into the demand generation or sales automation database. But it does save a few keystrokes.

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My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

The table below presents a reasonably comprehensive list of demand generation (a.k.a. Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. Here it is. Incidentally, there's one more B2BU session left this year, in Seattle on December 1.

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B2B Lead Management Market Heats Up

Online Marketing Institute

While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. Salesforce.com actually works well when there are marketing automation tools and processes feeding it with filtered and sales ready leads vs the other way around.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology. But I think its strategy of offering an intermediate product between email marketing and full marketing automation may actually be more useful in attracting new customers.