LeadSloth
AUGUST 10, 2010
Only about a month ago, Loopfuse also started offering a free version of their Marketing Automation system. Let’s first look at the features of the free versions: Loopfuse. And of course, that’s what Loopfuse and Genius.com hope for. Also, it may be a good solution for small and savvy organizations.
Customer Experience Matrix
JANUARY 22, 2013
The “human support” group believes this level of automation isn’t practical or desirable, and instead focuses on building service organizations to train marketers and, when necessary, do the work for them. Only study I can find is from Loopfuse in 2011, which found just under 30% of marketing automation users do lead scoring.
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Customer Experience Matrix
MARCH 26, 2009
These organizations have marketing operations staff members whose entire job is to set up campaigns. So I've reluctantly concluded that flow charts are only suitable for serious technical experts. Such specialists are fairly common at big consumer marketers such as banks and retailers.
Customer Experience Matrix
JUNE 19, 2015
The failure of freemium (though not open source) offerings from LoopFuse and Genius are strong evidence that being free is not enough. Or perhaps people felt that the real barriers to adoption were lack of time and skills, so even a free product would not unlock a large new segment of customers. See this post for more on that.)
Customer Experience Matrix
NOVEMBER 18, 2009
Functionally, these are pretty sophisticated products, although they don't usually meet all the needs of very large marketing organizations, such as fine-grained security and advanced content management.
Customer Experience Matrix
NOVEMBER 17, 2010
Summary: LoopFuse has extended its system to capture more Web traffic data, which lays the foundation for future analytics. LoopFuse recently released its latest enhancements, which it somewhat grandiosely labels as making it “ the First and Only Marketing Automation Solution with Inbound Marketing ”. All of these are valuable reports.
Customer Experience Matrix
FEBRUARY 4, 2009
My own consideration set also includes Marketbright , Market2Lead , MarketingGenius , LeadLife , LoopFuse , LeadGenesys , , eTrigue and SalesFusion360 , although I haven't looked at all of those in detail. Obviously you need to evaluate these products in depth before deciding which is right for you.
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