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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Advocate marketing The combination of customer service and marketing to have customers satisfied. A satisfied customer is rewarded for the advocacy they perform for the company. Affiliate marketing Performance-based marketing where a business rewards an affiliate for each visitor brought by the affiliate’s own efforts.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Advocate marketing The combination of customer service and marketing to have customers satisfied. A satisfied customer is rewarded for the advocacy they perform for the company. Affiliate marketing Performance-based marketing where a business rewards an affiliate for each visitor brought by the affiliate’s own efforts.