Remove Long Tail Marketing Remove ROAS Remove SERP Remove Terms and Conditions
article thumbnail

PPC Isn’t Screwed — You Aren’t Doing It Right

Convert

For one: “ More money in (to ads) = More money in purchases x ROAS ” no longer holds true. ROAS is Deceptive, All Hail QoA. You can’t trust platform-specific ROAS anymore, thanks to privacy changes. Instead, you can turn to blended ROAS for a more general, trustworthy view of your marketing performance.

PPC 59
article thumbnail

Tips + Tools to Create Successful International PPC Ads

Single Grain

It involves reaching out to a wider, more diverse audience through display advertisements on SERPs, social media platforms, and various websites. Keyword Research: Conducting keyword research in different languages and regions helps identify the most relevant and frequently searched terms. Shortlist all the negative keywords.