B2B Marketing Mix: Will Online, Social Tactics Lead?
Online Marketing Institute
NOVEMBER 1, 2010
Leaning on the same old things year after year — PR and TV for awareness, and executive events and inside sales for leads — locks marketing execs in an endless loop of fighting off budget cuts and justifying marketing spending plans. 2) PR and TV are popular for building brand but trade shows and email raise awareness best. Want to hear more?
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