Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 4]
ViewPoint
OCTOBER 1, 2015
The high value, price, and/or longer sales cycle of the product or service make ABM an attractive play for B2B marketers. The high value, price, and/or longer sales cycle of the product or service make ABM an attractive play for B2B marketers. 1) Marketing must lock arms with sales and have a solution selling mindset.
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