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PowerOpinions: Making Lead Scoring a Success Part 2 [Expert Advice]

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I recently read a quote by Jon Miller (Marketo founder and now the founder of the new company to watch called Engagio): "Demand generation [via marketing automation] is a highly efficient model for certain kinds (emphasis added) of businesses." Then, imbued with this "data-driven" air of accuracy, they somehow become locked-in and entrenched.