4 Elements that drive B2B direct marketing results
Biznology
FEBRUARY 9, 2016
Targeting and List Selection – 50-70% of success. The start of the process is targeting who is likely to want your product or service. First, start with companies by industry (4-digit SIC or 6-digit NAICS code) and number of employees by standard ranges (i.e. They are: Soft Offer – beginning of the buying process.
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