LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck
Customer Experience Matrix
DECEMBER 26, 2014
lead scoring assigns separate scores for “fit” against a target buyer profile (which LeadLiaison calls “grading”), for recency, total activity, buying signals, and specific actions the user has assigned points. Users can define “buy signals” based on combinations of behaviors, which in turn can be trigger actions in workflows.
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