Anything Goes Marketing

DECEMBER 15, 2008

I decided to do a quick scan on Linkedin instead and found a great topic on email marketing. The best approach that was brought up in the Answers section in Linkedin is to send emails based on a person's specified interests. For example, you can include a column on your newsletter that promotes upcoming events.

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Anything Goes Marketing

AUGUST 3, 2009

On his reside blog , Philip Nelson describes how Eloqua includes a number of Twitter links below the main call to action to continue the conversation via Twitter and other social media outlets and to leverage tools like Twitter to further promote your marketing materials. Forcing User to Promote You on Twitter.

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Anything Goes Marketing

FEBRUARY 21, 2009

In one example, I have a client that promoted different case studies based on the industry that was specified in the sign up process. In another example, a client specified exactly what was downloaded by capturing this in the registration process and then dynamically displaying this on the email. Personalize who the email is coming from.

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