Link Building Microsite Search Marketing Television marketing 
Convince & Convert
OCTOBER 22, 2013
I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. How can you manage risk in your content marketing? Imagine a campaign that delivered content across your browser, television, and Google Glass.
ClearVoice
NOVEMBER 27, 2019
I’ve made a career in media, from managing local markets and entertainment guides to national campaigns and contests. So when I hear a marketer call a content type a “strategy,” I wonder if they’ve ever typed even a few keystrokes with thoughts beyond the electric impulses needed to twitch their fingers.
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