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SEO Competitive Analysis for B2B — Whiteboard Friday

Moz

Obility is a digital marketing agency based out of Portland, Oregon, with offices in Austin and Boston and that specializes in B2B businesses. Your PPC, your paid search keywords, or your paid social keywords will not be the same as your SEO keywords. And don't go after those B2B giants if you're a mid-market B2B company.

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Where Does Blogging Fit Into Your Content Marketing Strategy?

SmartBug Media

If your answering common questions and solving your persona's pain points in your blogs, people will start to look at you as a leader in the industry and will begin to trust your company. The more a person trusts your company, the more likely they'll be to turn into a customer someday. Create an editorial calendar. Do Keyword Research.