LeadSloth

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Inbound Marketing & Marketing Automation

LeadSloth

Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). Link building : get high-quality links back to your site. Their main focus has been on nurturing and scoring your existing leads.

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Inbound Marketing Automation

LeadSloth

The alternative to a Marketing Automation system is a hodgepodge of specialized systems, such as email marketing and form building tools (see also Maria Pergolino’s post on the Marketo blog ). Link building : which sites have you asked to link back to your site? Who is in Charge of Marketing ROI?