WebMarketCentral

MARCH 3, 2009

Promising deeper support for a "conversational model of marketing," the new release provides 75 user interface enhancements as well as new features including: More fine-grained control over segmentation, targeting, and triggering; "Progressive profiling" on forms (i.e. tags: marketing automation software, Marketo Lead Management 3.0,

Enterprise Management 20

Enterprise Management Marketo Marketing Management LEADSExplorer 20

WebMarketCentral

DECEMBER 8, 2008

If a marketing group uses the information collected to segment their market and provide relevant, targeted follow up messages, then the services ultimately benefit both buyers and sellers. Pricing starts at about $300 per month. It's also fully integrated with Salesforce.com. What's key is how this information is used.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

Online Marketing Institute

JULY 31, 2009

I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40