Abandon Your Marketing Automation System!?
MARCH 22, 2009
The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. However, when I started looking into Salesforce.com and the wide variety of add-ons, I was less convinced. The Salesforce.com database has some big issues (e.g. Email marketing that integrates with Salesforce.com is provided by many vendors, like VerticalResponse , Boomerang , ExactTarget , Genius , Lyris and more. Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase.
Marketo Releases Marketo Lead Management 3.0
MARCH 3, 2009
additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal. Pricing starts at $1,500 per month and the company now has more than 150 midmarket and enterprise customers. software suite. tags: marketing automation software, Marketo Lead Management 3.0,
Getting More Out of Each Click with "Post-Click Marketing"
DECEMBER 8, 2008
Pricing starts at about $300 per month. LEADSExplorer from Engago Technologies is a powerful service that helps marketers discover who's visiting their site, identify their interests, segment visitors based on company size and industry, track results through reporting, and integrate visitor data with backend CRM systems. It's also fully integrated with Salesforce.com.
Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. We generate, score and manage leads to sales completion and integration with Salesforce.com. In fact, 88% said Web sites were important in helping them decide what to buy. Among other stuff.