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Abandon Your Marketing Automation System!?


The plan is to go back to using only with some cheap add-on tools for email, form submission and data quality. However, when I started looking into and the wide variety of add-ons, I was less convinced. The database has some big issues (e.g. Email marketing that integrates with is provided by many vendors, like VerticalResponse , Boomerang , ExactTarget , Genius , Lyris and more. Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase.

Marketo Releases Marketo Lead Management 3.0


additional profile is requested as a prospect moves through an interactive process); Native integration with ; Web visitor profiling; and Automated duplicate lead removal. Pricing starts at $1,500 per month and the company now has more than 150 midmarket and enterprise customers. software suite. tags: marketing automation software, Marketo Lead Management 3.0,

Getting More Out of Each Click with "Post-Click Marketing"


Pricing starts at about $300 per month. LEADSExplorer from Engago Technologies is a powerful service that helps marketers discover who's visiting their site, identify their interests, segment visitors based on company size and industry, track results through reporting, and integrate visitor data with backend CRM systems. It's also fully integrated with

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and with their Saleforce Content offering, to name a few. We generate, score and manage leads to sales completion and integration with In fact, 88% said Web sites were important in helping them decide what to buy. Would love to get your $.02.