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B2B Marketing Events Around The World - May 2011

MLT Creative

May 5 , Social-Loco San Francisco, CA: Leading executives and investors will discuss what the convergence of social and mobile web technologies mean for SMB, big brands and consumers. May 4 , BlogWell Washington, DC: Learn how big brands like ConAgra Foods, United Health Group and the U.S. Navy use social media.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

A high bounce rate generally leads to poor conversion rates because no one is staying on your site long enough to read your content or convert on a landing page (or for any other conversion event). You can decide if a given action is a lead or a sale. CPL: Cost-per-Lead. SMB: Small-to-Medium Business. WOM: Word-of-Mouth.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. It helps marketers drive traffic to their website, convert that traffic into leads, establish authority on certain topics, and drive long-term results.