Social Pros 12 – Derek Halpern, Social Triggers
Convince & Convert
APRIL 19, 2012
For me over the medium term, it seems like the large SEO SEM firms are going to be the ones who can make a legitimate claim to the social advertising budget. You have to measure the behaviors that those clicks generate, whether it’s leads or sales or something else in your funnel. In fact it’s highly similar. Eric : Yep.
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