Scoop.it

AUGUST 3, 2021

Curated content can also make for a perfect conversation starter with leads. Although the time-saving benefits of curated content could lead to the temptation of curating at a more frequent rate, it’s important to ensure that your business maintains its own voice without overwhelming the audience.

Curation 105

Curation Small Business Marketing Top of Funnel Paid Search Agency 105

Industrial Marketing Today

JUNE 19, 2010

Creating effective marketing content requires a well-rounded skill set that includes researching, interviewing subject matter experts (SME), customers, and internal stakeholders, compiling all that information into cohesive content and a basic understanding of any existing content management system (CMS) to update your online content library.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Hubspot

JUNE 7, 2011

Targeting your social media posts to a specific area or keyword set ensures that you are only interacting with viable leads. You want to start a conversation with qualified leads, and grow that conversation organically. Instead, having 5 or 10 qualified leads will add much more to your bottom line. Start small. Of course not!

Small Business Marketing 28

Small Business Marketing Social Media Social Marketing Media 28

SendX

OCTOBER 8, 2020

In addition to setting automated email sequences, you can automate internal notifications and tasks, lead management and segmentation, as well as contact and company information updates. You get everything that you ask for from regular, automated, blog/RSS email types to rich templates with customizable modules.

Analysis 195

Analysis Marketing Automation Services Enterprise Management Work Management 195