42 B2B Marketing Acronyms and Abbreviations
Digital B2B Marketing
JUNE 7, 2012
May refer to paid search or other CPC priced media programs. The most common pricing model for online banner advertising. Used for pricing email, telemarketing or postal list rentals or purchases. CPL : Cost per Lead. Calculated as cost divided by leads. Salesforce.com. MQL : Marketing Qualified Lead.
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