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The New Rules of Social Marketing and PR

Convince & Convert

Who would have thought getting fired from a major real-time information company would lead to a hugely successful career in marketing? David shares some of the largest updates to this legendary book including current social media trends, the convergence of marketing/PR and sales, and the dangers of influencer marketing.

PR 317
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. First – What are the objectives?

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3 Reasons Email is the Coolest Vampire Today

Convince & Convert

While it’s not that easy with online marketing, for the past two decades, email has been the leading retention marketing tactic, and the channel you can bank on to deliver a predictable revenue stream—provided that you’ve invested in building your own, permission-based list. I had an epiphany the other day. So too with email.

RSS 129
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The Truth About the iPad | Blogging and Content Creation | Social.

Convince & Convert

Most of the chatter leading up to the iPad’s release was around how would it perform against standard computing tasks. Most of the chatter leading up to the iPad’s release was around how would it perform against standard computing tasks. Because as a content consumption device, the iPad is simply without peer.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

“I built Kurrently in the three weeks between the end of school and the beginning of my internship at Microsoft,&# said Kurrently’s creator Gilbert Leung in my recent Skype interview with him. But there are 400 million people on Facebook,&# Gilbert said. “I want to know what they are saying, too.&#